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If youve been in the SaaS space for some time, youre probably all too familiar with these problems: Free accounts don’t convert to paid nearly as often as you would like. Get this right, and your new users will thrive with your product and become lifelong customers. Just like dating, your companys growth depends on first impressions. Rinse and repeat, and watch your business grow while you sleep. Involve sales and high-touch support in the onboarding process. Win loyalty and praise by making clients feel like a VIP. Match value with behaviors and get users addicted to your product. Make it easier for users to get good at using your product so they are more likely to use it. Grab your customers’ attention from the get-go. In this book, you’ll learn the simple six-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time.īest of all, it’s a process that will easily become second nature. Add to that a few, unfairly poor reviews, and you’ll be more than just stuck. So if their first date with your product is anything but silky-smooth, you risk losing out to the competition. What’s more, they want more than they paid (or didn’t pay) for, and they want it now. They expect the product to be intuitive, easy, and fast. They don’t have the time (or patience) to try and figure things out by themselves.
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Today’s users are impulsive and easily distracted. Your platform is littered with dead accounts that are taking up valuable space. If you've been in the SaaS space for some time, you're probably all too familiar with these problems:įree accounts don’t convert to paid nearly as often as you would like.Ī large chunk of users never get to experience the full value of the product. Check how many levels this game has! Simple design, fast and reliable.Just like dating, your company's growth depends on first impressions. Move net points to positions where no lines will cross.
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